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Social media, content & strategy reimagined.
Mello services
Brands we've elevated and the stories we've helped bring to life.
HTeaO
Full Social media Management
Photography & Videography
Art Direction
HTeaO, a rapidly growing franchise with over 140 locations, needed a social strategy to match its expansion and stand out in a competitive market. We developed a high-impact plan combining eye-catching content, influencer collaborations, and automation tools like ManyChat to capture leads and transform its social presence into a powerful marketing engine that drives brand awareness, customer connections, and in-store traffic.
35M impressions targeted for 2025 – Scaling paid and organic reach through smart content, influencer activations, and interactive campaigns
Leveraging bot messaging to supercharge engagement – Generated 400+ email addresses from a single campaign, strengthening direct marketing efforts.
Over 2.5M views in 30 Days – 75k+ accounts reached (+20.1%), with 71.7% of views coming from non-followers, ensuring brand expansion beyond existing customers.
Maintaining an average of 5k new followers on Instagram each month
The Studio Chicago
Full Social media Management
Photography & Videography
Art Direction
The Studio Chicago, a creative hub for entrepreneurs, creators, and community events, needed a social media strategy that matched its energy and elevated its brand experience. We've helped create real growth, leveled up their aesthetic, and made consistency doable for their busy team. Beyond just spotlighting the space itself, we’ve focused on showcasing the business’s evolution — and the incredible people behind it.
Developed a strategy that highlights not just the studio, but the team and community that power its growth.
Created a scalable library of photo and video content to fuel marketing, events, and collaborations.
Captured and promoted signature events like the launch of The Studio East to grow brand awareness and loyalty.
Built and maintained a strong brand aesthetic across all platforms, making content feel effortless and on-brand.
Level Up Ladies
BRAND DEVELOPMENT
WEBSITE LAUNCH
SOCIAL MEDIA MANAGEMENT
When founder Allie shared her vision for creating a business rooted in community and authentic connection, we helped her bring it to life from the ground up. Together, we launched Level Up Ladies’ website, built an engaged community platform, and developed a brand strategy that could scale with her growing dreams. From initial social media setup to building a subscription-based model, we helped lay the foundation for the thriving, impactful business she leads today.
Helped translate a personal vision into a brand that now connects, inspires, and empowers a growing community.
Supported the transition into a subscription-based model, creating sustainable revenue opportunities.
Built and branded Level Up Ladies’ social media presence from scratch, establishing a strong foundation for long-term success.
Launched a full-service website and community platform designed for growth and engagement.
Skyline Window Coverings
Full Social media Management
Photography & Videography
Art Direction
Skyline Window Coverings wanted to increase brand awareness, expand into new markets, and align their social strategy with business objectives. Initially, their content was highly Chicago-centric, and their paid advertising efforts were not fully aligned with organic social content performance. We helped the brand optimize paid spend, attract a new audience, and engage fresh eyes.
Engagement is thriving, with 72.5% from non-followers, making it clear our content is attracting and engaging fresh eyes
Boosting what works – Strategic ad spend on high-performing organic content led to higher CTRs and better engagement per dollar spent
Massive brand exposure with 93.2% coming from non-followers, introducing Skyline to a brand-new audience
Follower growth up 19.3% over a 30-day period
Content that converts
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